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Founders and media buyers writing long-form VSLs
Alex Fedotoff says this is the process that produces his scripts 'converting at $100k/day' (his claim). He says the quality difference between one-shot and section-by-section is dramatic, and no section moves forward without human review.
Fedotoff: 'If you ask Claude to write me a full VSL script you'll get something that reads like a college essay with a CTA at the end.' His order: 10 hooks scored on specificity, awareness match and thumb-stop power; problem in the avatar's exact words; failed solutions; named mechanism; proof (data, then testimonials, then before/after); offer stack; one CTA.
Project files: Research Brief, Avatar Sheet, Offer Brief, Necessary Beliefs Doc. Read all four. STEP 1 (now): Write 10 hook variations for a VSL. Score each 1-10 on specificity, awareness match and thumb-stop power, with one line of reasoning before each score. Do not write anything else. --- After I approve a hook --- STEP 2: Write only the Problem section. Use the avatar's exact phrases from the Avatar Sheet. (Repeat one section per prompt, pasting the approved sections each time:) STEP 3: Failed Solutions - validate what they've tried and why it didn't work. STEP 4: Mechanism - name it and explain specifically why it's different. STEP 5: Proof - data first, then testimonials, then before/after. Only proof from the Offer Brief. STEP 6: Offer Stack - product, bonuses, value, price reveal, guarantee. STEP 7: CTA - one action, no options.
Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.
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