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Sales emails & follow-ups

Write a full launch email sequence, including objection-handling emails, from voice memos

Tools:
ChatGPT
Who it's for

Founders launching a course, cohort, membership or productized service to their list

What they report

Zach Spuckler says ChatGPT helped write 12+ emails for his Facebook Ads Summer Camp promo, plus ad copy and captions. The promo produced 354 waitlist signups, 56 sales and $19,658 in revenue over about three weeks. He notes it was a warm audience and ChatGPT was one part of the launch alongside ads, a waitlist and bonuses.

Example

Email types Spuckler wrote with ChatGPT: objection-handling emails like 'I've tried ads before and they didn't work' and personal storytelling emails about his own ad journey. His process: 'start with a rough idea or voice memo and ask ChatGPT to expand or format it, then iterate until it matched my voice.' Emails were written by ChatGPT and edited by him.

from source

How to do it

  1. Give the model your audience, the offer, your existing membership or product, and how they differ.
  2. Map the sequence: waitlist invites, cart open by segment, objection emails, story emails, close.
  3. For each email, record a short voice memo of what you want to say.
  4. Ask the model to expand the memo into the email in your voice.
  5. Edit every email yourself before scheduling.

The prompt

Fill in the [brackets]
Copy prompt

I'm launching [offer] to my email list. Audience: [who]. They already know me from [existing product/content]. How this offer differs from [existing product]: [differences]. Price and deadlines: [details]. 1. Map a launch sequence of 10-14 emails: waitlist invites, cart open (by segment if relevant), 3 objection-handling emails, 2 story emails, and a close. One line per email: goal + subject line. 2. Wait for my approval. Then, for each email, I'll paste a voice-memo transcript. Expand it into the email: - Keep my stories and phrases. - Under 250 words. - One CTA. - Do not invent testimonials, numbers or results. Objections to cover: [e.g. 'I've tried this before and it didn't work', 'no time', 'too expensive'].

Prompt:
Legacy Builder version, based on the source's process
Source:
Zach Spuckler, 'How I Used Meta Ads + ChatGPT to Sell $19,658 of a New Program in 3 Weeks' (Heart, Soul & Hustle)
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