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Founders running their own Meta ads without an agency
April Wachtel (founder, Cheeky Cocktails) says that two weeks after knowing almost nothing about Meta ads she was testing 10+ creatives and getting click-through rates over 23% on cold prospecting ads with a tiny testing budget. She says she invested 40 to 50 hours over those two weeks and that numbers may dip with scale.
Wachtel used ChatGPT to structure campaigns, write copy tuned for top, middle and bottom of funnel, troubleshoot tracking, analyze performance and understand lookalikes and retargeting.
I run [product] for [audience]. Budget: [$/day]. Goal: [purchases / leads]. 1. Propose a Meta campaign structure for cold, warm and retargeting audiences. 2. For each stage, write 4 ads (primary text, headline, description, CTA): - TOF (cold, problem-aware): hooks on the problem or the outcome. - MOF (engaged): proof and how it works. - BOF (site visitors / cart): objections and offer. Use only these proof points: [real reviews, stats, press]. No invented claims. 3. After I run them, I'll paste results. Tell me what to kill, what to scale, and what to test next, with your reasoning.
Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.
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