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Repurposing

Turn podcast transcripts into tweets in your style with an example-based prompt

Tools:
Spiral (Every), Claude
Who it's for

Founders who host a podcast or record long conversations

What they report

Dan Shipper says promoting an episode used to take a few hours of rewatching and drafting. With a Spiral built from his past examples, he pasted the transcript, generated five tweet ideas, picked one, edited it, and was done in a few minutes.

Example

The tweet he published from the Seth Stephens-Davidowitz episode: 'NYT best-selling author Seth Stephens-Davidowitz wrote a book in just 30 days—with ChatGPT. Seth is a data scientist, economist, and author of Everybody Lies and Don't Trust Your Gut...'

from source

How to do it

  1. Collect 5 to 10 past promo tweets you were happy with, each with the transcript or article it came from.
  2. Have the model write a style guide from the input-output pairs (Spiral does this for you).
  3. Paste the new transcript and generate several options.
  4. Pick one and edit it.
  5. Reuse the same setup for headlines, show notes and subheads.

The prompt

Fill in the [brackets]
Copy prompt

Below are pairs of INPUT (a podcast transcript excerpt) and OUTPUT (the promo tweet I wrote for it). 1. Write a short guide to how I turn an episode into a tweet: what I lead with, how I introduce the guest, length, what I leave out. 2. Using that guide, read the NEW TRANSCRIPT and write 5 promo tweet options. Lead with the most surprising fact or claim the guest actually made. Under 280 characters for the first line. No hashtags. Nothing that isn't in the transcript. PAIRS: [INPUT 1] -> [OUTPUT 1] [INPUT 2] -> [OUTPUT 2] ... NEW TRANSCRIPT: [paste]

Prompt:
Legacy Builder version, based on the source's method
Source:
Dan Shipper, 'Introducing Spiral' (Every)
Read the original ↗
Legacy Builder Lab

Want help putting these to work every week?

Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

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Run by Clifton Sellers, who also curates this library.