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Repurposing

Turn one tweet into a LinkedIn post, a carousel and a newsletter issue

Tools:
ChatGPT
Who it's for

Founders who post on X, LinkedIn and email and want to batch content

What they report

Justin Welsh's workshop description says he creates 40+ posts a week in about 2 hours of batching every Tuesday, uses ChatGPT as a post analyzer, writing partner and editor, and turns one tweet into a LinkedIn post, an Instagram carousel and a newsletter issue. The full prompt is in his paid workshop.

Example

Illustrative: a 2-line tweet about saying no to clients becomes a 150-word LinkedIn story, an 8-slide carousel (one point per slide), and a 700-word issue with the full story and three steps.

illustrative

How to do it

  1. Pick tweets that already performed. Those are validated ideas.
  2. Expand each into a LinkedIn post with one story added.
  3. Turn the LinkedIn post into carousel slides, one point per slide.
  4. Pick the strongest idea of the week and expand it into the newsletter.
  5. Batch all of it in one session.

The prompt

Fill in the [brackets]
Copy prompt

Here is a tweet that performed well for me: [paste tweet + its stats] Write three versions from it, in my voice (samples below): 1. LINKEDIN POST: 120-180 words. Open with the tweet's core line. Add one real example I give you here: [example]. End with a question. 2. CAROUSEL: 7-9 slides. Slide 1 is the hook. One point per slide, max 20 words each. Last slide is a takeaway and CTA. 3. NEWSLETTER: 500-800 words. Expand the idea with my example, 3 steps the reader can take, and a one-line close. Use only facts I've given. Mark [ADD STORY] where a personal detail would help. MY VOICE SAMPLES: [paste 3 posts]

Prompt:
Legacy Builder version (source's exact prompt is paywalled)
Source:
Justin Welsh, 'Using Data and Systems to Crush Social Media' (workshop, Jul 29, 2025)
Read the original ↗
Legacy Builder Lab

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Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

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