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Threads

Republish an essay as a thread only when it is a list or cites research

Tools:
ChatGPT, Claude
Who it's for

Founders who already write a weekly post or newsletter and want threads without extra writing

What they report

No metric reported. Nicolas Cole's Ship 30 republishing framework: write the article (an Atomic Essay) first, then turn it into a Twitter thread in two cases: when it is a list-style format (listicles, bullets, actionable tips, walkthroughs) or when it references outside research. He notes most readers skim threads before deciding to read them, which is why opinion-style prose converts poorly.

Example

Cole's example of a good fit: '7 lessons I learned building my first startup' works as a thread because each tweet can be one of the seven lessons.

from source

How to do it

  1. Write the essay first. That is where your thinking happens.
  2. Check the fit: is it a list, a walkthrough, or built on outside research? If not, post it as a single long post instead.
  3. Paste the essay and ask for a thread that keeps your wording.
  4. Cut any tweet that does not stand on its own when skimmed.
  5. Link back to the essay or newsletter in the last tweet.

The prompt

Fill in the [brackets]
Copy prompt

Turn my essay below into an X thread. First, check fit. If the essay is not a list, a step-by-step walkthrough, or built on outside research, tell me it will work better as a single long post and stop. If it fits: - Tweet 1 is the hook: who it's for and what they get. Under 280 characters. - One idea per tweet. Each tweet must make sense to someone skimming. - Keep my wording wherever possible. Cut, don't rewrite. - Number the list items. Credit any research by name. - Last tweet: one-line takeaway + 'Full version: [link]'. - No emojis, no hashtags, nothing that is not in the essay. ESSAY: [paste]

Prompt:
Legacy Builder version, based on the source's framework
Source:
Nicolas Cole / Ship 30 for 30, 'The Ultimate Online Writing Republishing Framework'
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