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Repurposing

Plan each post's spin-offs from a repurposing menu, then have AI draft the ones you pick

Tools:
Claude, ChatGPT
Who it's for

Founders who publish one long piece a week and want it on more channels without burning out

What they report

No metric reported. Ross Simmonds, founder of Foundation, describes a 'content repurposing menu': a fixed list of formats a piece can become, each with a set creation time. His team picks a few items per piece and maps them onto the content calendar weeks ahead.

Example

Simmonds says a single Foundation teardown can be repurposed around 30+ ways, including a Twitter thread, a LinkedIn deck, a downloadable PDF and an ebook. The team rarely has time for all of them, so the menu is used to choose a few that fit the goal. He also turns list posts on X into LinkedIn carousels.

from source

How to do it

  1. Write your menu once: every format you could make from one piece (thread, LinkedIn post, carousel, newsletter section, short video script, quote graphic) and how long each takes you.
  2. When a long piece is published, paste it and your menu into the prompt below.
  3. Let the model recommend 3 to 5 menu items that fit this piece, with the reason for each.
  4. Pick the ones you have time for this week and have the model draft only those, using only ideas from the piece.
  5. Put each draft on a different day over the next 2 to 3 weeks, and edit each one in your own voice before it goes out.
  6. Note which menu items get the most replies or clicks, and move them up your menu.

The prompt

Fill in the [brackets]
Copy prompt

Here is my repurposing menu. Each line is a format and how long it takes me: [e.g. X thread - 20 min LinkedIn post - 15 min LinkedIn carousel (5-7 slides) - 40 min Newsletter section - 20 min 60-second video script - 15 min] Here is a piece I just published: [paste the post, article or transcript] My audience: [audience]. My goal this month: [goal, e.g. newsletter signups]. Time I have this week: [minutes]. 1. Recommend 3 to 5 items from my menu that fit this piece best. For each, say which section of the piece it should use and why it suits that channel. 2. Make sure the total time fits what I have this week. 3. Draft only the items I approve. Use only ideas, examples and numbers that are in the piece. No hashtags, no emojis. 4. Suggest a posting order over the next 2 to 3 weeks so no two days repeat the same point. Wait for me to approve the list before you draft.

Prompt:
Legacy Builder version, based on the source's repurposing menu
Source:
Ross Simmonds, 'What Is Content Repurposing: Everything You Need To Know To Make It Happen' (Jul 20, 2024)
Read the original ↗
Legacy Builder Lab

Want help putting these to work every week?

Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

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