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Content ideation

Mine niche subreddits for pains and content patterns before you write

Tools:
GummySearch, Perplexity, ChatGPT
Who it's for

Founders entering a niche or building an audience from zero

What they report

No metric reported. Greg Isenberg's process: find growing subreddits of 10k to 100k members, review 'pain and anger,' advice requests and solution requests, study top creators and their comment sections, then ask AI about content preferences (for example, 'Do they love memes?'). He workshops ideas on Friday mornings.

Example

Isenberg recommends sorting a niche's popular YouTube videos by 'contains a question' (using vidIQ) to see what questions the audience is asking.

from source

How to do it

  1. Find 3 to 5 growing subreddits in your buyer's niche.
  2. Export top posts and comments from the last 90 days.
  3. Ask AI to cluster pains, questions and formats that get the most comments.
  4. Write each recurring question as a post idea in your notes.
  5. Answer the best ones in your voice, with your experience.

The prompt

Fill in the [brackets]
Copy prompt

Below are the top posts and comments from r/[subreddit] over the last 90 days. My audience is [who] and I help them with [what]. 1. Cluster the recurring pains, complaints and questions. For each: a label, how often it appears, and 2 exact quotes. 2. Which post formats get the most comments here (questions, stories, lists, rants, memes)? 3. Turn the top 10 pains/questions into 10 post ideas for me. For each: a hook in the audience's own words and the one thing I'd need to add from my experience. DATA: [paste]

Prompt:
Legacy Builder version, based on the source's process
Source:
Greg Isenberg on LinkedIn, 'How I use Reddit and AI to find winning startup ideas'
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