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VSL & video scripts

Load a Claude Project with your best ads, then drop in an angle to get a full VSL

Tools:
Claude (Projects)
Who it's for

Founders and marketers who run video ads and VSLs

What they report

Niels Klement says his team launched a 12-minute VSL that was entirely written by AI using a Claude project trained on their best-performing ads. He says they still tweak the wording, but the heavy lifting is done and they only need to record.

Example

Klement's project knowledge: best-performing ad copy, competitor ads from the Facebook Ad Library, offer details, audience and pain points. He drops in a new angle and gets a full ad draft back.

from source

How to do it

  1. Create a Claude project just for ad and VSL scripts.
  2. Add your best-performing ad copy and scripts.
  3. Add competitor ads from the Meta Ad Library, plus offer, audience and pain notes.
  4. Drop in a new angle and ask for a full script.
  5. Tweak early outputs and add feedback to the project until it learns what good looks like for your brand.

The prompt

Fill in the [brackets]
Copy prompt

Use the project files: our best-performing ads, competitor ads, offer brief, audience and pain points. New angle: [one-paragraph angle] Length: [12-minute VSL / 60-second ad] Write the full script in the style of our best performers. Include: - 3 hook options to start (pick one and continue). - Section labels and approximate timestamps (assume 150 spoken words per minute). - Proof only from the offer brief. Mark [PROOF NEEDED] where you'd want proof we don't have. After the script, list which of our past ads you borrowed structure from.

Prompt:
Legacy Builder version, based on the source's setup
Source:
Niels Klement on LinkedIn
Read the original ↗
Legacy Builder Lab

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Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

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Run by Clifton Sellers, who also curates this library.