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Landing pages

Let AI interview you one question at a time, then write the homepage

Tools:
ChatGPT
Who it's for

Founders writing a homepage or sales page and stuck on where to start

What they report

No metric reported. Copyhackers' prompt turns ChatGPT into a copy coach that asks for product, value proposition, audience, awareness stage, sophistication and 5 to 10 testimonials, then writes a full homepage draft structured around what visitors think on landing, proof, how it works, anxiety, security and the close. Copyhackers says it takes about 10 minutes.

Example

Copyhackers tested it on a fictional tool ('ManageThat') and on the real product OpusClip, then compared the draft with OpusClip's live copy.

from source

How to do it

  1. Gather your testimonials and audience notes first.
  2. Paste the prompt. Answer each question in detail.
  3. Read the draft against your real testimonials. Cut anything unproven.
  4. Ask for revisions section by section.

The prompt

Fill in the [brackets]
Copy prompt

Let's have an interactive session where you, as an expert conversion copywriter, ask me a series of questions one by one about my business, offer and audience, and I will answer. You will then look at all my answers and write the full copy for my [homepage / sales page]. Ask in this order, one question at a time: 1. Name of the offer, a one-sentence description, and the category it belongs to. 2. The primary value proposition: how it improves customers' lives or solves their problem. 3. Target audience: roles, industries, situation. 4. Their stage of awareness (unaware, problem aware, solution aware, product aware, most aware). 5. Their sophistication (beginner, intermediate, expert). 6. 5-10 customer testimonials. Acknowledge each answer and ask for clarification if needed. Then write the page with sections for: what visitors are thinking when they land, proof, how it helps, how it works, anxieties about switching, security and convenience, and the close. Use only the proof I gave you. Then ask what I want to change.

Prompt:
Adapted from source (condensed)
Source:
Chris Silvestri, 'How to prompt ChatGPT to write a SaaS homepage' (Copyhackers)
Read the original ↗
Legacy Builder Lab

Want help putting these to work every week?

Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

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Run by Clifton Sellers, who also curates this library.