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Sales emails & follow-ups

Follow-ups that add a new angle instead of 'just following up'

Tools:
ChatGPT
Who it's for

Founders whose first cold email gets silence

What they report

Built For B2B says most reply rate comes from follow-ups (sends 2 to 4) and that well-prompted ChatGPT cold email can pull 3 to 6% positive reply rates for its clients. These are the agency's own reported numbers.

Example

Illustrative follow-up #2 (41 words): 'Saw you opened two new locations this quarter. When [similar company] did that, their onboarding emails broke and churn jumped in month two. We fixed it in 3 weeks. Want the 1-page breakdown?' (Use only results you actually have.)

illustrative

How to do it

  1. Keep a list of real proof: customer results, resources, case studies, deadlines.
  2. Paste your original email and the signal it used.
  3. Run the prompt once per follow-up with a different new angle.
  4. Read it out loud. Cut anything you would not say to the person.

The prompt

Fill in the [brackets]
Copy prompt

This is follow-up email [number]. The original email referenced [signal]. The prospect has not replied. Write a 30 to 45 word follow-up that adds new value. Do not say "just following up". Do not repeat the original ask. Reference a new angle. New angle to use: [one real customer result / resource / deadline / new context] End with one easy yes/no question. ORIGINAL EMAIL: [paste]

Prompt:
Verbatim from source, plus Legacy Builder input lines
Source:
Built For B2B, 'ChatGPT for Cold Email: Prompts That Convert B2B Buyers'
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