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Ad copy

Feed past winning ads, benefits and pains to get new ad angles to test

Tools:
ChatGPT, Canva
Who it's for

Founders launching an offer to a warm audience with a small ad budget

What they report

Zach Spuckler says his ads for the Summer Camp launch generated multiple angles from ChatGPT. Ads and remarketing to his warm audience produced $5,254 in attributed sales on $1,497 of spend (3.51x ROAS) and 119 waitlist leads at $5.23 each.

Example

Spuckler fed ChatGPT his past top-performing ad examples, the key benefits of the new offer and the audience's pain points. It returned punny, direct-response and 'curiosity click' angles. He paired them with creatives made in Canva.

from source

How to do it

  1. Collect your 3 to 5 best past ads with their results.
  2. List the new offer's key benefits and the audience's pains.
  3. Ask for angles in distinct styles, not small rewrites.
  4. Run each angle against your warm audience segments.
  5. Retarget waitlist and page visitors with offer-specific copy.

The prompt

Fill in the [brackets]
Copy prompt

Here are my best past ads and how they performed: [paste ads + results] New offer: [name, price, deadline] Key benefits: [list] Audience pains: [list] Audience: [warm list / site visitors / engagers] Write 9 ads for the new offer, 3 in each style: 1. Direct response (clear promise + CTA) 2. Curiosity click (open loop, no clickbait claims) 3. Themed/playful (use our launch theme: [theme]) Each ad: primary text under 125 words, headline under 40 characters, CTA. Match the tone of my past winners. Use no results or testimonials I didn't give you.

Prompt:
Legacy Builder version, based on the source's inputs
Source:
Zach Spuckler, 'How I Used Meta Ads + ChatGPT to Sell $19,658 of a New Program in 3 Weeks'
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