← All AI writing use cases
VSL & video scripts

Draft influencer and podcast ad scripts from a brief so creators sound natural

Tools:
Claude
Who it's for

Founders sponsoring creators or podcasts who write the talking points themselves

What they report

Anthropic says its Influencer Marketing team uses Claude to write scripts for influencers and podcasts, freeing up 100+ hours per month. Anthropic did not publish the exact prompts; the steps below are Legacy Builder's suggested setup.

Example

Illustrative: one product brief becomes a 60-second host-read script, a 30-second version, and 5 talking points the host can say in their own words.

illustrative

How to do it

  1. Write one brief per product: audience, key message, approved claims, required disclosures, link or code.
  2. Paste 2 or 3 transcripts of the host's past ad reads so the script fits their style.
  3. Ask for a 60-second and 30-second script plus loose talking points.
  4. Check every claim against your approved list.
  5. Send to the host as a starting point, with permission to change the wording.

The prompt

Fill in the [brackets]
Copy prompt

Write a sponsored segment for [show/creator] about [product]. Brief: - Their audience: [who] - Key message: [one sentence] - Approved claims only: [list] - Required: disclosure line, URL [url], code [code] Here are 2-3 transcripts of this host's past ad reads, for style only: [paste] Write: 1. A 60-second host-read script (about 150 words). 2. A 30-second version. 3. 5 talking points the host can riff on in their own words. Match the host's style. Use no claims outside the approved list.

Prompt:
Legacy Builder version
Source:
Anthropic, 'How Anthropic uses Claude in Marketing'
Read the original ↗
Legacy Builder Lab

Want help putting these to work every week?

Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

Join the Lab waitlist
Run by Clifton Sellers, who also curates this library.