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Repurposing

Break a newsletter into post ingredients instead of asking AI for finished posts

Tools:
Claude, ChatGPT, Gemini
Who it's for

Founders who write a weekly newsletter and want 2 to 3 social posts a day from it

What they report

No metric reported. Dan Koe says he runs each newsletter through a 'deep post generator' that returns the five most compelling post ideas plus paradoxes, key quotes, a transformation arc, core problems, examples, objections, action steps and aspirational statements. He writes the posts himself from those building blocks.

Example

Koe built the list by asking a model to break down social posts he liked; it found that many had paradoxes and counterintuitive truths, transformation arcs, core problems, examples, objections, action steps or aspirational statements.

from source

How to do it

  1. Paste your newsletter (or a video transcript or PDF).
  2. Run the ingredients prompt.
  3. Read until one line sparks an idea. Write that post yourself.
  4. Combine related ingredients into longer posts.
  5. Post on X first; move winners to other platforms.

The prompt

Fill in the [brackets]
Copy prompt

Read the newsletter below. Do not write posts. Break it into building blocks I can write from: 1. The 5 most compelling ideas that could each become a standalone post. 2. 3 core paradoxes or counterintuitive truths. 3. 5 key quotes or lines worth reusing as-is. 4. The transformation arc (before state, turning point, after state). 5. The core problems or pain points it addresses. 6. Key examples and stories used. 7. Objections a skeptical reader would raise. 8. Action steps. 9. 3 aspirational statements. Use only what's in the newsletter. NEWSLETTER: [paste]

Prompt:
Legacy Builder version, based on the components listed in the source
Source:
Dan Koe on The Startup Ideas Podcast with Greg Isenberg
Read the original ↗
Legacy Builder Lab

Want help putting these to work every week?

Legacy Builder Lab is Clifton Sellers' community for founders who write their own content with AI. Members get his prompts and bot setups, five new post templates every Monday and a monthly live teardown.

Join the Lab waitlist
Run by Clifton Sellers, who also curates this library.