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Landing pages

Audit your landing page against the ad and your reviews before rewriting anything

Tools:
Claude
Who it's for

Founders sending paid traffic to a page that isn't converting

What they report

No metric reported. Murat Bock (AdLibrary) recommends starting with an audit, not a rewrite: give Claude the current page, the ad driving traffic and 10 to 20 customer reviews, and get a ranked list of issues. That list becomes the rewrite brief.

Example

Bock's example of a continuity break: the ad promises 'Cut your Facebook CPL by 40% in 30 days' while the hero says 'Grow your business faster.'

from source

How to do it

  1. Paste the full page text, the exact ad copy and 15 reviews.
  2. Run the audit prompt. Do not ask for copy yet.
  3. Fix the top 3 issues first, starting with the hero.
  4. Generate 5 hero variants and ask which matches review language best.
  5. A/B test. The model writes options; traffic decides.

The prompt

Fill in the [brackets]
Copy prompt

You are a direct response conversion copywriter. I'll give you three inputs: 1. Our current landing page copy (full text) 2. The ad creative driving traffic to this page 3. 15 customer reviews with exact quotes Audit the landing page for: - Message continuity: does the hero H1/subhead echo the ad's hook and promise? - Specificity: where are vague claims that could be replaced with numbers or outcomes? - Missing objections: what concerns do the reviews reveal that the page doesn't address? - Social proof gaps: which proof elements from reviews are absent from the page? Output a numbered list of issues, ranked by conversion impact. Do not rewrite yet. [PASTE LANDING PAGE] [PASTE AD COPY] [PASTE REVIEWS]

Prompt:
Verbatim from source
Source:
Murat Bock, 'Claude for Landing Page Copy' (AdLibrary, Apr 18, 2026)
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