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Anyone selling to founders and owners
No metric reported. Waco3's sequence: touch 1 with a blunt subject, a specific number and a yes/no ask with no calendar link; touch 2 a peer or competitor trigger (day 4); touch 3 one-paragraph case study (day 9); touch 4 a different angle (day 15); touch 5 a breakup that leaves the door open (day 22). It notes bootstrapped founders respond to cost and revenue, VC-backed founders to speed and scale.
Waco3's touch 1 structure: Sentence 1, a specific observable fact about their company. Sentence 2, what that usually means at their stage. Sentence 3, one metric from a comparable company. Sentence 4, a single yes/no question.
Write a 5-email cold sequence to [name], founder of [company]. Trigger: [observable fact] They are: [bootstrapped / VC-backed] (bootstrapped cares about cost and revenue; VC-backed cares about speed and scale) What I sell: [one line] Real proof I can use: [metric from a comparable customer] Touch 1 (day 0): 4 sentences. Trigger, what it usually means at their stage, one proof metric, one yes/no question. Blunt subject line. No calendar link. Touch 2 (day 4): a peer or competitor trigger relevant to them. Touch 3 (day 9): one-paragraph case study. Offer a one-page summary. Touch 4 (day 15): a different angle on the same problem. Touch 5 (day 22): breakup. Remove pressure, leave the door open. Each under 90 words. No 'I hope this finds you well.' Use only the facts above.
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